26 May BBC: The black-owned coffee firm that became a bestseller
Posted at 15:33h in Multimedia content
Pernell Cezar jokes that if he and his business partner Rod Johnson ever fall out, he will phone Rod’s mother to ask her to tell him off.
“If Rod gets too far out of line, I’ll just call his mom,” says Pernell. “Not too many business relationships where you get a chance to do that.”
Pernell and Rod, both 33, are childhood friends who grew up on the same block in the blue-collar city of Gary, Indiana.
Two years ago they set up a coffee and tea business together – Blk & Bold. Today it is believed to be the first nationally distributed black-owned coffee brand in the US.
Pulling together their savings, the two former schoolmates bought a coffee roaster, and started production in Pernell’s garage.