Jill Martin Wrenn | Financial Times: Podcasting is booming: is it time to join in?
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Financial Times: Podcasting is booming: is it time to join in?

Financial Times: Podcasting is booming: is it time to join in?

Jill Martin Wrenn APRIL 27 2020 15

Scott Galloway did not intend to launch a podcast in a pandemic. The marketing professor at NYU Stern School of Business says, “It wasn’t strategic – it was accidental.” The entrepreneur and bestselling author had already recorded several episodes of his new podcast, The Prof G Show, leading up to the show’s launch in late March. But then the world changed.  

The podcast promised to offer tips to listeners on how to get ahead in the winner-take-all economy. “And then the coronavirus hit, and we threw all that out the door,” he says. “And we recorded our first episode the day before it aired.” He and his two producers re-worked The Prof G Show to focus on the social and economic impact of the virus, along with predictions of how the post-coronavirus world could look. 

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